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This more superficial breed of dating sites is capitalizing on a clear trend.Only 36 percent of adults say marriage is one of the most important things in life, according to a 2010 Pew study, and only 28 percent say there is one true love for every person (men are more likely to say so than women).I think for a second, and then I write equal amounts (70) next to both hotness and kindness, then 40 next to income and 20 next to fidelity.“Oh wow,” he says.“What? Usually women allocate more to fidelity and less to physical attractiveness.Maybe you think fidelity is something people can cultivate over time?Men and women make mating decisions very differently, he speculates.

Swiping through endless Tinder photos in search of the most alluring possible one might not be fruitful, either.

Rather than attempting to hitch people for life based on a complex array of intrinsic qualities, why not just offer daters a gaggle of visually appealing admirers?

Recent research has examined what makes people desire each other digitally, as well as whether our first impressions of online photos ultimately matter.

Here, then, is how to date online like a social scientist.

Tinder offers a one-sentence tagline and a selection of five photos, including the all-important first photo, or “calling card,” as the writer Amanda Lewis put it.

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